The brands of both the Environmental League of Massachusetts and the ELM Action Fund were thoughtfully produced.
We welcome our established partners and members of the media to share our logos, missions, and other aspects of our branding. In order to maintain the integrity of our brand, please see the guidelines below.
For permission to use our materials and for any questions, please contact Leigh Chandler (lchandler@environmentalleague.org)
Purpose
To secure the health and wellbeing of the environment and of future generations.
Vision
A world where government fully recognizes the challenges we face and moves swiftly and effectively to address them.
ELM Mission
The Environmental League of Massachusetts advocates for policy that meets the scale and urgency of our environmental challenges.
501(c)(3) designation
ELM Action Fund Mission
The Environmental League of Massachusetts Action Fund (ELM Action Fund) builds political power that meets the scale and urgency of our environmental challenges.
501(c)(4) designation
It is important to distinguish between ELM and the ELM Action Fund when referring to political endorsements. All candidate and policy endorsements are made by the ELM Action Fund, not ELM. For more details, see the Environmental League of Massachusetts’ Media Kit.
BRAND GUIDELINES
Names
To ensure brand identity, when speaking about the ELM Action fund, the full name – ‘The ELM Action Fund’ – should be used. When referring to the Environmental League of Massachusetts, the full name – ‘The Environmental League of Massachusetts’ – or the abbreviation – ‘ELM’ should be used.
Logos
There are two options for each logo: a darker version to be used against lighter backgrounds, and a lighter version to be used against darker backgrounds, as exemplified above. The ‘ELM’ in both logos should change to white on darker backgrounds.
ELM ACTION FUND ENDORSEMENTS
The ELM Action Fund supports candidates that are committed to policies that meet the scale and urgency of the climate crisis we are in. We are a non-partisan organization that seeks questionnaires from all candidates, conducts interviews, and votes on endorsements. We are proud to endorse incumbents, challengers, and first-time candidates running for state and municipal office in Massachusetts.
We welcome ELM Action Fund endorsed candidates to use the logo below in their materials and on their website. If you have questions or seek to use the logo, please email Alicia Goganian, Campaign Manager, at agoganian@elmaction.org.
Logo Misuse
To ensure logo brand identity, you are not allowed to alter the ELM or ELM Action Fund logos in any way. For example:
If you are unsure about how to utilize the logo, default to those shown at the top of the page.
Brand Color Palette
PHOTOGRAPHIC STYLE
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For permission to use our materials and for any questions, please contact Leigh Chandler (lchandler@environmentalleague.org)